NORRBACK is a brand that creates clothing and accessories for conscious, modern women. The brand was founded 1999 by Camilla Norrback who still today is the driving force of the company. Good ethics, quality and genuine handicraft are the base of NORRBACKS´s timeless design.
In 2011 the brand name changed from camilla norrback to NORRBACK. The new name reflects our new identity that is even more contemporary in both design and image. We are broadening our concept, not only do we take a stand for a better environment; we take a stand for a better world.
Wearing NORRBACK does not make you become somebody else; instead it highlights and celebrates who You are. A NORRBACK garment is more than just a dress or a jumper and NORRBACK is more than just a fashion brand.
The style is always feminine and sophisticated. It’s never rough or stiff despite modern shapes and masculine features. Nature is a constant source of inspiration for shapes, materials and pattern.
Original prints and always an intriguing play with colours are significant for the brand. Good ethics, high standard design and genuine handicraft is the basis of NORRBACK’s timeless design.
The engine and driving force behind the brand NORRBACK is Camilla herself. She was born in 1974 in Jakobstad, Finland. Her interest in fashion emerged early. At the age of 13 she got her first sewing machine and since then she knew that she wanted to spend her life working with fashion. Camilla is a self-taught fashion designer with a past in pattern construction studies and is also formally educated as a millenary.
Camilla is very much involved in all aspects of the company, the brand values are much shaped from Camilla’s passion for people, environment and politics.
“When I started the company I had a clear vision that my values would be the backbone of NORRBACK. In my holistic view of my company I strive towards values that let’s each person be themselves, I want my company to be not excluding but including.”