Supergoods is a fair fashion concept store with 3 stores - in Mechelen, Ghent and Antwerp - in Belgium. You can also shop in our webshop: we only ship in reusable RePack packaging. We try to give you a very nice shopping experience, and our customers tend to be happy

We stock the most exciting eco + fair brands. Clothing, shoes, accessories, gifts, cosmetics, denims... We really hope you find something nice in our collection. Or give us a shout, if you need further assistance.  We love to help you!

The concept was created 2012 in Mechelen by Tonny van Bavel and Anne Hilden, to promote fair fashion, and brands that really work on their sustainability . In the meanwhile we have three stores in Belgium and a webshop.


In Mechelen
 you will be helped mostly by Ann & Audre. Our team Mechelen can give you a hand finding the perfect outfit and makes sure the shopping experience is amazing. We also have lovely students who are eager to present all the brands to you and help out with any concerns. Behind the scenes (but not always!) you'll find Anne and Tonny. Anne is the concept manager of Supergoods, online as well as offline. Tonny is the CEO of the company, leading the team and ensuring all operations runs as smoothly as possible.



In Ghent Olga is in charge. She will be happy to tell the stories behind the Supergoods brands and find a matching outfit for any occasion, and makes sure the customer service is top notch - always and for everyone. 
Brabantdam 63, 9000 Gent, Belgium
Mon 11-18h, Tue-Sat 10-18h


In Antwerp you can find us in a brand new store in the charming Kloosterstraat, look for number 38! This store will stock your favourite Supergoods brands, with emphasis on fashion and beauty - of course! Dorien and Delfien will help you with their colleagues to find the perfect eco and fair outfit or the occasional gift. What's great: the shop is open every single Sunday after lunch, between 13-18h!
Tue-Sat 10-18h, Sun 13-18h

You can connect to us
 in Facebook and Instagram, too, especially if you want to get a view on new deliveries, activities and life at the stores.
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