Knowledge Cotton Apparel is built on more than 40 years of family experience in design, innovation, responsible environmental practice, and passion for quality. These fundamental standards remain at the core of Knowledge's business philosophy today.
In 1969 Jørgen Mørup founded J.Mørup Stof fabric mill. At the time, the factory mill was located in a small former firestation in central Jutland, Denmark. The company was focused on a personal commitment by Jørgen Mørup to producing only a limited selection of unique, high quality, cotton sportswear textiles.
Over time, while fashion, industry and technology have changed, the foundation of Jørgen Mørup’s commitment has remained. Today, J.Mørup Stof is a leader in the development and manufacturing of 100% organic cotton knitted fabrics of unsurpassed quality and is one of the largest organic cotton producers in Northern Europe.
Continuing the family legacy and principles established by his father, Mads Mørup has founded KnowledgeCotton Apparel in respect for his own history and tradition, with a new vision for sustainable quality and design to pass on to future generations. KnowledgeCotton Apparel only uses 100% Certified Organic Cotton. Knowledge also uses fabrics as organic wool coming from "happy sheep" and recycled PET.