Dr. Bronner’s Magic Soaps are synonymous with Old World quality and time-honored simplicity, which can be traced back to the family’s German-Jewish soapmaking tradition. Born in 1908 to a Jewish family that had been making soap since 1858, Emanuel Bronner was the third generation certified as a master soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner’s Magic Soaps in its current form in 1948.
Dr. Bronner soaps, renowned for their quality, versatility and eco-friendliness, enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Emanuel Bronner’s urgent message to realize our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronner’s the iconic soap of that era.
Quality soapmaking consists in great part of choosing the right proportions of the right oils. Coconut oil is very high lathering, but can be drying. Olive oil gives a really soft and luxuriant lather, but in small amounts. By using both coconut and olive oils in the right ratio, Dr. Bronner’s unsurpassed soaps offer the best of both worlds. To top it off, our soaps also contain hemp and jojoba oils, which mirror the natural oils in the skin’s sebum, thus imparting a wonderful after feel once the soaps are washed away.
Completely biodegradable and vegetable-based, the Dr. Bronner Castile Liquid Soaps have been called the "Swiss-army knife" of cleaning - usable for just about any cleaning task. These simple, ecologically formulated soaps are gentle enough for washing body, face or hair, but also powerful enough for tasks like dishwashing, mopping, laundry and even pest control. Different tasks call for different dilutions of the soap. To get you started with some basic uses, check out Lisa Bronner's "Liquid Soaps Dilutions Cheat Sheet".
All soaps are certified organic under the USDA National Organic Program. All soaps are also certified Fair Trade. Packaged in 100% post-consumer recycled (PCR) plastic bottles.