Imse Vimse Organic Cotton Cloth Diapers were created by Marie Walleberg, who in 1989 set out with the intention to help more people use washable cloth diapers. Now, more than a decade later, Imse Vimse's line has stretched to include the Imse Vimse Soft Cover, Imse Vimse Organic Cotton Diaper Cover, Wool Diaper Cover, as well as various cloth diapering accessories like the Imse Vimse Organic Cotton Diaper Liners and disposable diaper liners, washable baby wipes.

Imse Vimse desires to eliminate unnecessary waste, so most of their products are created with all natural materials that will break down over time and return to the earth. Though not all of Imse Vimse's products are 100% natural, their environmental thought is to produce less waste by creating quality products that can withstand long-term use.